Chasing Dreams Through Cooking

Hey, I'm Ethan! I used to work in banking, consulting, marketing, and PR, but you know what really gets me excited? Cooking and watching food documentaries and movies. There's something special about cooking because you can see it, touch it, smell it, and definitely taste it. Plus, it's so rewarding when you put in the effort and get to enjoy the results, especially when you share it with friends.

But you know what? Besides my hobbies, I've always wanted to dive deeper into the real culinary world. So, back in 2018, I took a leap of faith and quit my job. I packed my bags and headed to Toronto, where I enrolled in the Culinary Management program at George Brown College. After graduating, I landed an internship at Canoe Restaurant. Let me tell you, it was there that I met some of the most amazing people and learned all about the serious business of fine dining.

Fast forward to the end of 2022, when things were finally starting to get back to normal after the whole COVID situation. That's when I made the decision to start my own brand called Enso. I poured all the knowledge and experience I gained from working in fine dining into my products. I wanted to create the best darn products out there and prove that hard work and dedication always pay off. So yeah, that's the story! ;-)

- Ethan Yi

Co-Founder of ENSO

ENSO Granola: Embracing Zen-Inspired Uniqueness

We are a small, Toronto-based granola company that specializes in crafting hand-made granola with utmost care.

The name "ENSO" is inspired by a Japanese word that refers to a circular symbol typically drawn in one or two uninhibited brushstrokes to express a moment when the mind is free to let the body create. It is often used in Zen Buddhism to represent enlightenment, the universe, or the cyclical nature of life.

We are deeply drawn to the profound meaning behind this word, as it resonates with the essence of our lives. Just like striving to draw a perfect circle every time, we understand that perfection may elude us. However, we embrace the beauty in imperfection, for each stroke captures a unique expression of our understanding of life in that very moment. Our journey is marked by these distinctive interpretations, reflecting the evolving nature of our experiences and perspectives.

We've chosen to focus on the present moment and strive to excel in our uniqueness. Instead of following trends, we recognize the current market's overwhelming noise and the prevalence of eye-catching products. However, our philosophy is rooted in simplicity. We prioritize the fundamental elements, ensuring that our products not only look appealing but also deliver exceptional taste. Each of our creations undergoes rigorous research and testing, spanning over nine months. While we may not achieve perfection, we pour our hearts into achieving the best possible outcome for each moment.

  • Wholesome recipe, Chef made.

    Our granola products boast a fine dining level of excellence, thanks to the invaluable expertise of co-founder Ethan, who honed his craft at Canoe, one of Canada's top-tier restaurants.

  • Super ingredients

    This delicious, crunchy granola is made from the finest, all-natural ingredients with no additives. A breakfast favorite for those who appreciate quality.

  • Slow bake to perfection

    From the first bite, you’ll know that our products are truly the perfect choice for an easy, on-the-go breakfast or snack. Slow-baked to perfection to ensure a light and airy texture.